Where purpose meets execution Brand, Communications, Leadership Development
Consulting and advising for business leaders, boards, and startups seeking growth, transformation, and brand impact
Our Vision
Brand isn’t a campaign—it’s a commitment.
Whether you’re building a company, a career, or a legacy, how you lead internally shapes how you’re experienced externally.
I founded The TAG Collab to help Latina leaders, mission-driven entrepreneurs, and visionary organizations build brands from the inside out. We operate at the intersection of strategy, leadership, and storytelling—where clarity becomes culture, alignment drives action, and values create lasting value.
Born from lived experience and grounded in behavioral science, TAG exists to turn insight into movement. We guide early-stage founders navigating identity and scale, legacy brands ready for reinvention, and executives seeking cohesion across culture, teams, and messaging.
TAG is a verb. It’s action-oriented, fueled by curiosity, creativity, and culturally grounded frameworks. We bring science, structure, and storytelling to every engagement—helping clients unlock momentum, align from the inside out, and scale what truly matters.
With 25+ years leading media, nonprofit, and executive teams, I’ve built campaigns that moved millions and repositioned brands that moved markets. My superpower is connection—between vision and voice, between internal alignment and external impact.
Through TAG, I advise, coach, and co-create with leaders ready to translate purpose into practice—and build brands that don’t just look good but feel real.
If you’re ready to lead with clarity, let’s build something bold.
Teri Arvesu González
Founder & Principal Consultant, The TAG Collab
Strategic Problem-Solver | Architect of Growth, Brand & Sustainable Impact
About The Tag Collab
Our Story
Our Services
Our Services
The TAG Collab was created to fill a gap between strategy and execution—between what organizations say they value and how they operate every day.
Born from decades of experience in leadership, brand building, and transformation work, TAG exists to help people and businesses align from the inside out. We work with those who are serious abo
The TAG Collab was created to fill a gap between strategy and execution—between what organizations say they value and how they operate every day.
Born from decades of experience in leadership, brand building, and transformation work, TAG exists to help people and businesses align from the inside out. We work with those who are serious about walking the walk and are unapologetically authentic brands.
Our Services
Our Services
Our Services
The TAG Collab helps mission-driven leaders and organizations clarify their voice, align their strategy, and scale their impact. We offer brand storytelling, executive coaching, and organizational consulting—rooted in cultural intelligence and purpose-driven growth.
From Latina leadership labs to media training and brand storytelling, our
The TAG Collab helps mission-driven leaders and organizations clarify their voice, align their strategy, and scale their impact. We offer brand storytelling, executive coaching, and organizational consulting—rooted in cultural intelligence and purpose-driven growth.
From Latina leadership labs to media training and brand storytelling, our services turn clarity into momentum—empowering clients to lead with authenticity, influence with intention, and build sustainable success.
Our Approach
Our Services
Our Approach
Our approach blends strategic clarity with cultural depth. We begin by understanding your unique story, goals, and audience, then co-create tailored solutions that align brand, leadership, and operations. Whether refining your message, activating your team, or designing for impact, we combine frameworks, insight, and execution to move ide
Our approach blends strategic clarity with cultural depth. We begin by understanding your unique story, goals, and audience, then co-create tailored solutions that align brand, leadership, and operations. Whether refining your message, activating your team, or designing for impact, we combine frameworks, insight, and execution to move ideas into action—grounded in authenticity, informed by data, and driven by results.
Consulting Services for Business Leaders, youth and Startup
1. Brand & Content Strategy
We craft omnichannel strategies that elevate thought leaders, rising executives, and mission-driven brands. From personal brand positioning and keynote messaging to editorial calendars and executive ghostwriting, we help you grow your influence and monetize your message.
2. Organizational Storytelling & Impact Integration
We help organizations articulate their “why” through compelling internal and external storytelling. Our work aligns purpose with performance through messaging toolkits, campaign strategy, and employee engagement content.
3. Strategic Growth Consulting
We lead strategic off-sites, planning sessions, and incubators designed to unlock growth, innovation, and alignment. Ideal for startups, nonprofits, and legacy brands in moments of transition or expansion.
4. Leadership Labs & Coaching
We design culturally grounded leadership programs for high-potential Latinas, rising executives, and students. Through cohort-based experiences, 1:1 coaching, and reflection tools, we help emerging leaders build confidence, clarity, and readiness for their next chapter.
5. Media Training & Narrative Development
We prepare leaders and spokespeople to communicate with clarity and credibility. From on-camera coaching to message honing and bilingual storytelling, we help you show up with intention and authority across platforms.
6. Keynotes & Workshops on Influence & Identity
We deliver high-impact keynotes and interactive workshops on topics like Latina ambition, cultural fluency, and strategic networking. Each experience is designed to inspire bold thinking, unlock influence, and catalyze purposeful action.